Updated: Oct 15, 2019
Trends suggest that in recent years, there has been dramatic shifts in the way millennials and Gen Zs interact with money - and donate.
Why are millennials donating Bitcoin?
Hundreds of millions of dollars in Bitcoin has been donated to nonprofits. As the price of Bitcoin surged in 2017, so did donations. The reason? Taxes.
Your millennial employees (and donors) talk about Bitcoin more than Justin Bieber, Kim Kardashian and most other prominent celebrities.
Nonprofits are finding that accepting cryptocurrency donations energizes marketing and branding effort with younger generations like Millennials and Gen Z.
Demand for the option to donate cryptocurrency continues to grow. Fidelity Charitable houses the largest donor-advised fund in the nation, and received a total of $7 million in cryptocurrency in 2015 and 2016. By 2017, Fidelity Charitable received nearly $70 million in cryptocurrency donations.
You can view the full article on Elevation's website here: https://blog.elevationweb.org/90-of-millennials-prefer-bitcoin-over-gold-can-you-accept-their-donations-guest-post
The Giving Block makes learning about and accepting cryptocurrency donations easy. Learn more about how The Giving Block can help your organization elevate its impact by equipping you with the tools to accept cryptocurrency donations, here: https://www.thegivingblock.com.
About The Giving Block:
The Giving Block equips nonprofits to fundraise cryptocurrencies like Bitcoin, providing education, training and a technical solution. For nonprofits who choose to go the extra mile, they advise on crypto fundraising strategies, and/or pair nonprofits up with partner crypto organizations, elevating fundraising and awareness outcomes. Ultimately, they help nonprofits build a crypto fundraising program, and a brand in the cryptocurrency industry.
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